The Strategic Importance of Trust and Reputation

VW, Fifa, Tesco… Hardly a day goes by without another corporate or political scandal that damages reputations and destroys trust. As Warren Buffet told his own Berkshire Hathaway managers “We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation.”

In a world of fragile trust, how do organisations build enviable reputations that protect their license to operate and turn a positive reputation into commercial success. Laurence Evans outlined to RSA Southeast recently a reputation building process that any organisation should follow, starting with credible actions and straight talking.

A copy of this talk is available, which ends with the topical question – what can we all do to restore public trust?

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